Planty is a Planterior(plant+interior) application for people who need help choosing plants and eventually help them become more professional plant parents. This project aimed to identify the market, determine needs, create a product, and develop a brand identity.
Planterior is a new term combining Plant and Interior. It means all work to create naturalistic indoor spaces through the use of various functional plants, which helps people physically, mentally, and socially. Planterior helps our home more peaceful while reminiscent of nature by blending plants and interior design in unique, stylish ways.
Indoor plants are those plants which are usually grown in houses and offices and are mainly used for decorative purposes. In the U.S., houseplant sales have increased 50% in the last three years to $1.7 billion, according to the National Gardening Association.People are increasingly living in tight spaces in increasingly tight cities so access to nature is much reduced. Indoor plant sales are booming as a result of urbanization, interior design trends, and millennials’ desire to have something to nurture and care for. There had been a big trend for wellness within the home. People have a desire to reconnect with nature.
Problems
- Despite a surge in the popularity of plants, people appeared not to know how to keep their plants healthy.
- Plants require the right amount of water, sunshine, wind and temperature. They also need proper pots and soils.
- People have specific inquiries such as air-purifying plants or pet/kids-friendly plants.
- People want to know which plants fit to their place. Find out where plants should be placed, considering the amount of sunshine and wind available in indoor space.
Solutions
- Users can order plants, pots, soils, and gardening tools and other merchandise.
- The app helps users acquire the proper plants they are looking for in a specific area and condition.
- Suggest selecting pots and soil that suits each plant.
- Using AR through the app, users can place plants to visualize the placement in their current room.
- Deliver healthy, ready-to-go plants to the door and set up with the tips and tricks users need.
Age: 35 | Occupation: Cook
Olivia is a cook living with 4 years old son and 6 years old Bichon Frise. Since she is very into an interior design for a while, she has many interior accessories and plants in her house. During cleaning, she recently found one of her plants died. While searching around blogs and youtube for a new plant to replace a dead plant, she learned new information that there's a toxic plant, especially for children and pets. She wants to find a new plant that is kids and pet-friendly without spending too much time searching.
- Wants to find kids and pet-friendly plants.
- Not enough time to search plants through different blogs or websites.
Age: 27 | Occupation: Designer
Since the COVID19 started, Nathaniel works remotely and spends more time at home. Considering this environment will continue for a while, he decided to decorate his house, but he doesn't want to spend too much money. One of his friends' introduced him to the concept of Planterior. He is excited to dress his home with plants that will bring a new look and feel while spending less money than painting the wall or buying new furniture. He wants to find a plant that goes well with his interior.
- Wants to find a plant that goes well with his interior.
- Before buying the plant online, he wants to find out where plants should be placed, considering the amount of sunshine and wind available in his space.
- Wants delivery with a selected plant with a proper pot and soil.
Age: 19 | Occupation: College Student
As the new semester has begun, Eve moved to a new city. Since most of her classes are online and COVID19 makes it harder to interact with people, it's not easy for her to adapt to a new city. She started to feel depressed. She wants to raise a puppy, but it's going to cost too much money and time. Her therapist suggested growing plants as an alternative. He said having greenery at home will heal her from having negative emotions. Olivia agreed that she could build companionship while taking care of plants. She ordered the plant a few days ago, and it was just delivered today. Since this is her first time to grow a plant, she doesn't know where to start.
- First time growing plants. Lack of information.
- Looking for basic care instruction of the plant she ordered, such as watering and potting.
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